Perceived color of product and brand plays an important
role in recognition and selection of brand. It has become a necessity to
maintain the color of product, packaging and logos.
Advances in technology and new developments have made
quantification and measurement of color easy and affordable.
There are different types of Color Measuring instruments
like spectrophotometers, chroma meter/colorimeters, gloss meters etc.
Spectrophotometer are used to measure spectral values (
reflectance/transmittance) of sample. Spectral values are used for further
calculation of color parameters. Benchtop and portable versions of
spectrophotometers are available.
Color Readers and Chroma meters are used to assess color
difference between two samples. The
color difference dE* is expressed in
either L* a* b* or L* C* H* color space.
Gloss Meters are used to measure gloss values. These
instruments are used in paper, paint and plastic industries.
Color Measurement is used for quality
assurance in industries. Some typical uses are:
Automotive
industry: Maintaining tolerance of color of different accessories received from
various vendors.
Food & Pharma : To check color of raw
materials and finished goods.
FMCG: To check color of packaging, product
and logo.
Paper,Pigment
and Paint Industry: Gloss, whiteness,
yellowness and shade measurement.
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